Faced with the challenge of launching Griffith Mowing Services in a competitive lawn care market, I designed a hyper-professional brand to build trust without personal recommendations. The client selected neon green for visibility, which I paired with navy blue for sophistication, using modern, legible fonts to enhance professionalism. After identifying that the target market was primarily retirement-age individuals, I recommended a door to door ad campaign with door hangers, designed to align with the brand and include QR codes linking to social media. This strategy, complemented by a strong social media presence, successfully launched the company for Summer 2024 and demonstrated how strategic branding and targeted marketing can drive business growth.